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Depending upon the results you want in a chocolate recipe, ie: color, texture and taste, different combinations of baking soda and baking powder are used. Read more about it.

Chocolate is always weighed when used in a recipe. However, the weight may appear on the wrapper.  A chocolate square from the grocery store comes in 1-ounce measurements, but read the package instructions to make sure.

PURE CHOCOLATE:  

There are two types of chocolate, sweetened and unsweetened. The important thing is to buy "real" chocolate, which means it contains cocoa butter. If it does not list cocoa butter as an ingredient then don’t buy it. It is not the real stuff. 

Store chocolate in a cool dry place. Make sure that it is wrapped well as it can absorb flavors.

Here are three major components of a quality chocolate bar: from the washingtonpost.com

• Chocolate liquor, cacao, also known as cacao mass, cacao paste or cacao liquor: By any of these names, this is the "raw material" -- ground-up, whole cacao beans. Chocolate personified. It is often referred to as a paste or liquor because the friction of grinding melts the dense fat, and what comes out of the grinding machine is a glistening, brown paste.

• Cacao butter, or cocoa butter: the fat from the cacao bean. "Butter" is a more appealing word than "fat," but don't let it fool you into thinking it comes from a cow. Not even a brown cow.

• Cocoa, or cocoa solids/cacao solids: The brown, solid parts of the cacao beans, ground to a powder.

PURE BAKING CHOCOLATE COMES IN DIFFERENT WAYS: 

Pure chocolate that comes as a solid, block is used for candy-making, molding and enrobing, etc, and for some baking. It includes many types determined by its chocolate liquor content and added sugar. 

Other types, used for baking recipes such as brownies, cakes and cookies, and are found in the grocery store. They come in 1-ounce squares usually in the bittersweet, semi-sweet and unsweetened varieties. It is made with a certain percent of chocolate liquor, the minimum established by the FDA (Food & Drug Administration), blended with sugar and flavorings. 

Although baking chocolate has an intense flavor, it also may have a lower cocoa-butter content and a less smooth texture than pure chocolate, which goes unnoticed when combined with other ingredients. 

What do the percentages mean?  The amount of cacao, also known as chocolate liquor, or the amount of solids plus cocoa butter used in a chocolate bar is expressed as a percentage to the other ingredients by weight based upon the manufacturer's recipe. They often use the terms "X% of cocoa solids" or "X% of cocoa. Chocolate liquor is what makes chocolate taste chocolaty. Cocoa butter is a natural fat that is present in cocoa beans. It is obtained by pressing the unsweetened chocolate, or “chocolate liquor.” “Cacao” is also used when referring to the bean, which yields the cacao components - chocolate liquor, cocoa butter and cocoa powder.
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The following standards apply to all chocolates from ghirardelli.com
In the United States, a set of federal regulations, called the Standards of Identity, govern the composition and nomenclature of chocolate, and the types are legally defined to fit into certain categories, such as unsweetened, bittersweet, semi-sweet, and sweetened. The categories encompass a range of chocolate with different levels of cacao content.

Unsweetened Chocolate (100% Cacao Content)
Unsweetened Chocolate is also called chocolate liquor. It is made from finely ground roasted cocoa nibs.
Can be natural or Dutch (alkalized).

Bittersweet Chocolates (35-99% Cacao Content) This category has many names including Bittersweet, Semi-Sweet, Dark, Extra Dark or Extra Bittersweet Chocolate.
Many types and brands of chocolate will fit into this category ranging from 35% cacao content to 99% cacao content. It must also contain at least 35% unsweetened chocolate and less than 12% milk solids.

    semisweet: (52 to 62 % Cacao Content): Semisweet chocolate is entry level for those who are new to darker, more pronounced chocolate flavor. Callebaut's 56 percent is my kitchen workhorse. With its accessible flavor and creamy consistency, it is a dream to work with. It melts easily, combines well with other flavors, and is fantastic for dipping. Other chocolates to use are: Cluizel, Valrhona, Scharffen Berger, El Rey, and Lindt, all available at supermarkets.

    bittersweet: (63 to 72% Cacao Content): Darker and more pronounced in flavor than a semisweet, bittersweets are the favorites of many chefs. However, their higher cacao content can make them trickier to work with. For top-notch chocolate flavor in a bittersweet I enjoy: Valrhona, Callebaut, Scharffen Berger, Lindt, E. Guittard, Cluizel, and El Rey.

Sweet Chocolate (15-34% Cacao Content)
Sweet Chocolate contains at least 15% unsweetened chocolate and less than 12% milk solids. Sweet Chocolate is more commonly called Dark Chocolate, although it has a lower cacao content than Bittersweet Chocolate.

Milk Chocolate - (36 to 46% Cacao Content) 
Milk Chocolate contains at least 10% unsweetened chocolate, 12% milk solids, and 3.39% milk fat.The premium milk chocolates from Cluizel, El Rey, Valrhona, Callebaut, E. Guittard, and Lindt are all excellent.

White Chocolate - (Must contain at least 20% cocoa butter, 14% milk solids, and 3.5% milk fat. Just make sure you choose one with no added vegetable fat.)
Previously there were no legal standards to define White Chocolate. Since it does not contain cacao solids, white chocolate is technically not a chocolate. The Standards of Identity recently created a legal definition to provide consumers with more information.  El Rey, Valrhona, Lindt, and Callebaut make excellent white-chocolate bars.
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How to understand the percentages on chocolate labels
A bittersweet chocolate bar with 70% or more cacao means that it contains 70% percent cacao by weight, slightly less than 30% sugar by weight and less than 1% of vanilla (hopefully pure) or vanillin (an artificial flavor) and an emulsifier (
soy lecithin), by weight, to enhance the chocolate's flavor and smoothness and creaminess. Milk chocolate also contains milk. Lesser quality chocolates also include other fats (like palm kernel oil) and flavorings. In the high percentage chocolates - some additional cocoa butter is added because it improves the way the chocolate flows and melts.

The cacao percentage determines the chocolate's intensity, which is usually described as bitter, but it can be floral, citrus, smoky, earthy, or a combination of flavors, etc., depending on the origin of the beans, how they were grown, and how they were processed. The smoothness and creaminess of the chocolate depends on the amount of cocoa butter in the bar. For example, a 70% cacao bittersweet has more cacao and less sugar than a 62% cacao semisweet chocolate. The semisweet is sweeter than the bittersweet. A 99% cacao unsweetened chocolate has no sugar at all.

The percentages do not tell he quality of the chocolate bar you have selected.
The quality of chocolate is also affected by many other factors:

The percentages do not tell you the proportion of coca butter to cocoa solids in the chocolate bar, so two 70% coca bars may be different. Cocoa butter is valued for its richness and its contribution to a smooth texture. So, as long as you are comparing two high quality bars to one another, the one with the higher fat content (and usually the more expensive cost) has the higher coca butter content, as long as no other fat has been added.

The percentages do not tell you the manufacturer's experience in chocolate making, the quality of the beans selected, the manufacturing processes such as roasting, grinding, blending and conching, the recipe used and the quality of the other ingredients used.

What do the chocolate percentages mean for baking recipes?
For baking chocolate, the percentage allows you to control the sweetness and chocolate intensity in a recipe. A flourless chocolate cake, whose ingredients are simply bittersweet chocolate. eggs, butter, sugar and cream,  made with a 70 percent chocolate will taste profoundly more intense with a clear chocolate flavor than one made with a 40 or 50 percent chocolate, not labeled as such, typically found in the grocery store. As well, the recipe may perform differently because most recipes, at least the older ones, weren't written with 70 percent chocolates in mind. 

In ''A Year in Chocolate,'' chocolate expert Alice Medrich writes that cakes made with high percentage bittersweet or semi-sweet chocolates may be a little thicker and cook a little faster than cakes made with ordinary supermarket chocolate, so check for doneness earlier if you're baking with a high percentage chocolate. Sugar adds moisture to cakes, and helps tenderize them. A cake with less sugar can dry out in the oven. 

For those who prefer their confections sweet, Medrich suggests adding a little extra sugar to the recipe or using slightly less chocolate when bittersweet or semi-sweet chocolate is specified. But, note that these types of additions and subtractions to a recipe can cause a recipes to fail or cause numerous baking experiments until you get the recipe right again. What I would do, if the recipe does not specify a specific chocolate percent, is to use a 50% chocolate brand, usually found in grocery stores.

Unsweetened = bitter chocolate = baking chocolate = pure chocolate = chocolate liquor -- not to be confused with bittersweet baking chocolate  Unsweetened chocolate is almost pure cacao by composition and is the only true baking chocolate. It contains more than 50 percent cocoa butter, the remaining amount being what is termed cocoa solids. Unsweetened chocolate is not palatable on its own (acidic), but it is the heart and soul of all chocolate confections because it lets you control the sweetness of the recipe. Unsweetened chocolate is present in some form in all other chocolate. Mix with semisweet to make your own bittersweet (a little sweeter than unsweetened.) Some cooks prefer to use it over sweetened chocolate because it gives them better control of the sweetness and flavor of the product.
Sweetened: bittersweet, semisweet and sweet. Sweetened  includes any chocolate with a certain amount of added sugar and goes from very sweet, semisweet to very bittersweet. 

The least sugar to the most: Bittersweet, semisweet and sweet.

Find a chocolate you like and stick with it. 

You can use either bittersweet, semisweet, or sweetened baking chocolate in your recipes, but use the type specified. The difference will be taste, not texture or consistency. 

I like to use dark bittersweet chocolate, such as Valrhona for tempering and enrobing and Callebaut for ganache. (Callebaut is a bit thicker than Valrhona). 

For baking recipes, I like bittersweet Baker's or Hershey's chocolate squares, available from the grocery store. Sometimes I buy Callebaut Bittersweet and it is excellent. For semisweet, I use are Guittard, Ghiradelli and Lindt. Ghiradelli can be bought in bars at your grocery store in the baking section.

Bittersweet Chocolate is a sweetened chocolate that's heavy on the cocoa solids and light on the sugar, giving it a rich, intense chocolate flavor. (Do not confuse it with unsweetened chocolate, which has no sugar at all.) Many pastry chefs prefer bittersweet to semi-sweet or sweet chocolate, but the three can be used interchangeably in most recipes.

The best bittersweet chocolates contain at least 50% cocoa solids. (Usually the higher the percentage of cocoa solids listed on the package, the more bitter the chocolate. ) 70% cocoa solids chocolate is pretty bitter, and few will like it, but it's used for baking and other ingredients will round out the flavor.

Semisweet = semi-sweet Classic dark chocolate, the long-running favorite of home bakers. Its well-rounded sweetness pleases everyone. Semisweet is also made by many manufacturers, American and European, and is thus readily available in most stores, occasionally in a variety of grades. It has smooth texture when eaten, is slightly nutty and distinctively sweet. It is melted or chunked, in any recipe calling for chocolate.

Sweet Chocolate = sweet dark chocolate = sweet baking chocolate This is similar to semi-sweet chocolate, only it has a bit more sugar.  It can be used interchangeably with bittersweet and semi-sweet chocolate in most recipes. Baker's Chocolate calls its sweet chocolate German chocolate

German: Is a brand name for a chocolate that is sweeter than semisweet. Developed by the Baker's Chocolate Company by a man named German. It is dark and sweeter than semisweet. It is good for icings and cakes. It usually comes in a bar resembling a chocolate bar. If you can't find German chocolate, you should be able to find a dark sweet chocolate, such as Hershey's or Baker's in your local grocery store that can substitute. 

Dark Chocolate = plain chocolate = continental chocolate = luxury chocolate   This refers to sweetened chocolate other than milk or white chocolate. It includes bittersweet, semi-sweet, and sweet chocolates, all of which can be used interchangeably in most recipes.
Milk Chocolate In 1875, Swiss Daniel Peter perfected the manufacture of milk chocolate. It's made from real chocolate and whole milk, thus it tastes creamy, sweet and smooth with a less pronounced chocolate flavor. Milk chocolate must contain 10% chocolate liquor, 3.7% milk fats, and 12% milk solids by law (FDA). It scorches easily because of its milk content, so melt it gently.

This is a nutritional comparison of 1-˝ ounces of dark chocolate, milk chocolate, and carob. Overall, there is little difference regarding the nutrient content of the three. (from www.unm.edu)

Nutritionals
Calories
230
220
230
Fat (g)
14
13
13
Sat Fat (g)
9
8
12
Cholesterol (mg)
0
10
0
Sodium (mg)
0
35
45
Caffeine (mg)
31
11
0
Trans Fats
0
0
0
White
Q: What's the main difference between dark and white chocolate? A: In white chocolate, there is only cocoa butter (fat), sugar, milk solids, and flavor. In dark chocolate, there are cocoa solids, as well. Because of the lack of cocoa solids, white chocolate is harder to work with because it burns more easily and is also milder in flavor than dark.

Isn't really chocolate because it does not contain any cocoa solids. It is in essence just flavored cocoa butter. The more cocoa butter, the better the chocolate. The ingredients listed on a package of white chocolate should be sugar, cocoa butter, milk, soy lecithin (an emulsifier) and vanilla extract. There are no standards to labeling. Remember, palm kernel oil (or any other vegetable fat, for that matter) need not apply. It scorches easily, so melt it gently. Bars tend to taste better than chips. 

COCOA POWDER: cocoa = unsweetened or natural cocoa powder. (if the box says "cocoa powder", it's the same kind). Dutch-process or Alkalized is a different type. 

It may surprise you to find that 1 ounce of cocoa powder contains only 3 grams of fat, while the same amount of unsweetened chocolate has 15 grams. 

You can use cocoa powder in place of baking chocolate by melting one tablespoon unsalted butter or vegetable oil with three tablespoons of cocoa for each ounce of baking chocolate required.  

Q: Is there a rule of thumb used as to how to convert a white cake recipe to a chocolate one? 
A: Normally in a recipe, you can substitute some cocoa for the flour in a white cake recipe to convert it to a chocolate version. Per recipe, about 1/4 to 1/3 of the flour can be replaced with cocoa powder and no more. (A little goes a long way and too much dries your baked good).
You’ll also need to because as a general rule, alkalized cocoa absorbs more water than non-alkalized cocoa. You'll also need to adjust the leaveners.

Cocoa powder is made by pressing some of the cocoa butter out of roasted cacao beans. The remaining cocoa solids are processed to make fine unsweetened cocoa powder.

There are two types of cocoa powder: alkalized, also known as Dutch-process, commonly used in baking recipes and nonalkalized, also called natural. Look at the nutritional label to see if the ingredients include "alkali", and if they do, you've found a Dutch-process cocoa. Natural cocoa is rarely labeled with the word natural on the package, but will simply say cocoa. Cocoa powder is sold plain or mixed with other ingredients such as milk powder and sugar, forming an hot cocoa mix. Cocoa mixes should not be substituted for cocoa powder in recipes. 

The more alkali the manufacturer adds in the cocoa's Dutching process, the darker the powder becomes. Note that dark cocoas often have less chocolate flavor than lighter cocoas.

Dutch process cocoa is washed with an alkaline substance such as potassium carbonate that reduces harshness and acidity. (The process was invented by Van Houten in The Netherlands in the early 1800s). The result is a smooth, rich and milder flavor than natural cocoa powder. 

Each type of cocoa powder has a different pH factor, which reacts differently with the leaveners and other acids in the recipe, resulting in a certain color, taste and texture. The pH scale goes from 0 to 14. A pH of 0 means a very high acid activity. See some examples on how baking powder and baking soda are used in chocolate recipes.

Dutching also darkens and reddens the cocoa's color and smoothes the baked good's flavor, making it ideal for baking recipes. Dutching also changes the natural acidity of the cocoa bean, raising the cocoa powder's pH level from 5 to 8. This becomes important when creating recipes or when substituting one cocoa type for another. 

Chocolate cake color is very sensitive to variations in batter pH, which is the result of interactions of various ingredients and variations in pH of these ingredients.  

In general, the color of cocoa will vary from cinnamon brown at pH 5.0 to a chocolate brown at pH 7.0 and a mahogany at pH 7.5. This change is a result of indicators in the cocoa which change from yellow in acid to red in alkaline medium.

Factors that affect pH include cocoa and chocolate ingredients, eggs, flour, and leavening ingredients. Normally, the proper pH can be obtained in chocolate cakes by adjusting the baking soda level.

"Natural" cocoa, however, has not been chemically treated. Untreated, natural powder allows the inherent fruitiness and full flavor of the cacao bean itself to emerge. The light brown color of natural powder is the true, unadulterated color of the roasted cacao bean.

Sifted confectioners' sugar or cocoa powder lightly dusted over the tops of cakes makes a nice finishing touch. 

If you substitute regular cocoa for Dutch-process or vice versa, you may need to adjust the leavening system to achieve the correct pH balance. That's because besides leavening, baking powder and/or baking soda contribute to texture, color and taste. 

However I advise against substituting one cocoa powder type for another; it's not as simple as it looks and many times it does not work. But, sometimes you can be lucky and it does!!

There are differing amounts of fat (cocoa butter) found in cocoa powder. Cocoa butter helps give greater body and richer flavor to recipes.

bulletLow-fat cocoa has the most fat removed and is what we buy in the supermarket. It typically has less than 10% cocoa butter remaining. (Pastryonline.com has what they call a low-fat cocoa with 10 - 12% cocoa butter fat.) 
bulletMedium-fat cocoa has anywhere from 10 to 22% cocoa butter in it. 
bulletHigh cocoa butter content is 22% to 24% and is available from Scharffen Berger, Penzeys.com and Pastryonline.com. 
bulletSpecialty and European cocoa powders contain approximately 12 to 24% and ice cream/dessert manufacturers can use cocoa powder with up to 33% cocoa butter content in their products.  (Bensdorp Cocoa from Dean & Deluca stores).

Cocoa Comparison Chart:  Both Dutch process and natural cocoa powders have different attributes. Besides the grocery store, both types are available at Penzeys.com with a high-butterfat content. (More fat = more flavor!). Be careful when buying cocoa powder in bulk. It can be repackaged with misleading labels. Go by the color of the cocoa powder for type! Read an interesting discussion about cocoa powder types and how you can be mislead when buying cocoa powder in BULK

GENERAL INFORMATION & SUBSTITUTIONS:

Substitution for 3 tablespoons (18 grams) Dutch-processed cocoa: 3 tablespoons (18 grams) natural cocoa powder plus pinch (1/8 teaspoon) baking soda

Substitution for 3 tablespoons (18 grams) natural cocoa: 3 tablespoons (18 grams) Dutch-processed cocoa plus 1/8 teaspoon cream of tartar or 1/8 teaspoon lemon juice or vinegar

  Alkalized (Dutch Process) Cocoa Powder = Dutched cocoa = European process cocoa is treated with an alkali, such as baking soda Natural or Nonalkalized Cocoa Powder
Cocoa Brands 

 

Many European cocoa powders are Dutch processed. Hershey's version is in a silver box and called "European-Style". Others are Droste, Lindt, Valrhona, Poulain, Bensdorp Popular brands are Hershey's, Baker's, Ghirardelli, and Scharffen Berger.  
Appearance Deep brown or red. Light brown, sometimes with a yellow cast.
Flavor Milder chocolate flavor. Less bitter. More well rounded.  Natural cocoa is strong, dark and bittersweet. It can also be astringent and bitter, with fruity notes. 
pH and Leaveners 6.0 for a lightly alkalized cocoa, up to 8.0 for a highly alkalized product. Neutral and does not react with baking soda, it must be used in recipes calling for baking powder, unless their are other acidic ingredients in sufficient quantities used. Typically about 5.5 pH. Acidic and usually paired with baking soda. When natural cocoa (an acid) is used in recipes calling for baking soda (an alkali), it creates a leavening action that causes the batter to rise when placed in the oven. 
Effects on Baking Performance Absorbs more water than Natural cocoa powder. Mixes more freely with liquid – typically more than natural cocoa.  Absorbs less moisture than Dutch process cocoa powder. It also absorbs moisture less quickly than Dutch process, making it harder to mix.
Substitutions: Here are basic rules for adjusting the leavening when substituting with Dutch-process or Natural cocoa powder, however it depends upon the recipe and the results you want to achieve.

However, due to the differences in cocoa powders, do not substitute Dutch-processed for unsweetened cocoa powder in recipes.

If a recipe calls for Natural Cocoa Powder and you use Dutch Process instead, in general, adjust the recipe by reducing the baking soda. For instance, if your recipe uses Natural cocoa powder and has 1/2 teaspoon baking powder and 1/4 teaspoon baking soda, and you use Dutch-process cocoa powder, adjust to 1 1/2 teaspoons baking powder and omit the baking soda. It will help round the cocoa's flavor. But, it does not mean the recipe will work automatically - you have to test it to see if the adjustment in leaveners and the new cocoa powder works.

Cocoa can easily replace unsweetened baking chocolate. The standard conversion is to use 3 tablespoons cocoa + 1 tablespoon melted butter or vegetable oil to equal one square of baking chocolate.

If a recipe calls for Dutch Process Cocoa Powder and you use Natural: add liquid to formula. Adjust leavening by increasing baking soda levels and/or reduce other acidic ingredients. For instance, if your recipe uses Dutch process cocoa powder and you switch to Natural, adjust the 1 1/2 teaspoons baking powder in the recipe to 1/2 teaspoon baking powder and 1/4 teaspoon baking soda. It will help round the cocoa's flavor. But, it does not mean the recipe will work automatically - you have to test it to see if the adjustment in leaveners and the new cocoa powder works.

Cocoa can easily replace unsweetened baking chocolate. The standard conversion is to use 3 tablespoons cocoa + 1 tablespoon melted butter or vegetable oil to equal one square of baking chocolate.

Some of my favorite cocoa powders: I have done A LOT of experimenting with cocoa powder over the years in developing several of my commercial bakery products to find the best one. I used Cocoa Barry Cocoa in my Healthy Oven Low-fat Baking Mix line. The Chocolate Muffins and the Chocolate Quick-Cake Mixes were so fudgy and delicious. Plus, after baking, the muffins and cake's color was a nice and deep reddish-dark brown. I purchased it wholesale in hundreds of pounds at a time over 10 years and was pleased with it every time! Perginnoti Italian Cocoa Powder is another fabulous one. I purchased it wholesale and used it in my Dark Chocolate Sugar Cookies, from my Simply Sarah's Gourmet Cookie Line that I sold to Grace/s Marketplace and Bloomingdale's in NY City. Scharffen Berger. They have a wonderful baking chocolate in their repertoire.
I develop baking recipes and in doing so, I have experimented a lot with both chocolate and cocoa powder, especially in reduced-fat ones. 

Baking chocolate contains cocoa butter (15 grams fat per ounce of unsweetened chocolate) which gives creaminess and richness to a recipe, while cocoa powder has less (1 ounce has 3 grams of fat), usually resulting in a drier recipe, but with a deeper chocolate color. In typical reduced-fat recipes, all of the chocolate squares are usually substituted with cocoa powder resulting in a recipe that doesn't even resemble a cake or brownie, for example. No wonder many proclaim that reduced-fat recipes are flavorless and have a funny texture.

Reducing the fat in a chocolate cake recipe (How I reduced the fat):

BEFORE: Mom's Fudge Cake Recipe has 603 calories, 28 fat grams (11 grams of saturated fat), and 100 milligrams of cholesterol per slice (twelve slices per cake)! 

AFTER: The Chocolate Reduced-fat Fudge Cake Recipe has 280 calories, 18 grams fat (6 grams saturated fat), and 69 mg cholesterol, per slice, LESS than the original.

When reducing the fat in recipes, for the best of both worlds, I have come to prefer the use some baking chocolate squares in addition to the cocoa powder. This allows me to create a recipe that looks and tastes close to the original with the best chocolate flavor and moist texture. (I believe that reduced-fat recipes should resemble the original, full-fat version or why bother). I did this in my Chocolate Reduced-fat Fudge Cake Recipe. I took the total amount of baking squares called for in the original recipe (Mom's Fudge Cake Recipe) and substituted some of them with cocoa powder, plus adjusted the leaveners, baking soda and/or baking powder, and other ingredients. 

To get great results when you bake with cocoa powder: Note - If the recipe just says to use "cocoa powder", use the Dutch-process (alkalized) one, being the most commonly used.

bulletMeasure cocoa powder by lightly spooning the ingredient into the appropriate dry measuring cup and leveling it off with the straight edge of a knife or spatula. Tapping the measuring cup will result in an inaccurate measure.
bulletCocoa powder can be hard to incorporate into the recipe; it will often clump, especially natural cocoa. The best way that I have found, is to sift the flour and cocoa powder together, along with the salt, leaveners and other dry ingredients. If using cocoa powder alone, for best results, just sift before using.
bulletThe flavor intensity of cocoa is diminished by exposure to air. Purchase small containers and keep tightly sealed in a dark, cool place. Look at the container closely before purchasing to make certain you are not selecting a breakfast cocoa drink mix.
bulletFor best results, don't substitute nonalkalized with alkalized, and vice versa; use what the recipe suggests. However, some do switch between the two with no ill effects, but it's a hit or miss proposition. Sometimes the leavers need to be adjusted in type and amount. 
bulletUse alkalized cocoa to intensify color and flavor. The alkalization process neutralizes acidic components in the cocoa, removing some of its astringency and contributing to a more well-rounded flavor profile. Alkalized cocoa also has deeper color and more intense flavor, which allows you to use less cocoa to achieve the rich taste and appearance you want in your chocolate baked goods.
bulletBake with high-butterfat cocoa. Cocoa butter helps give greater body and richer flavor to your cakes and pastries. A high cocoa butter content of 22% to 24%, will give you the best results in baking recipes.
bulletOften you'll see hot water being used with recipes calling for cocoa powder. It has been found that pouring hot water over cocoa releases a more intense chocolate flavor. You can convert your recipes, by subtracting a small amount of liquid called for in the recipe, and substituting with hot water. Use it to make a cocoa paste before adding to your recipe with your liquid ingredients.

COMPOUND COATING: Also known as Summer Coating or Confectioner's coating = compound chocolate = chocolate summer coating = decorator's chocolate = confectioners' chocolate = confectionery coating = chocolate flavored coating = confectioners’ coating chocolate   

This is an inexpensive chocolate that's melted and used for dipping and molding. It is a blend of cocoa powder, sugar and vegetable oil, sometimes used instead of expensive covertures. Since it's made with vegetable oils, such as cottonseed oil, soybean oil, or palm kernel oil, instead of cocoa butter, it's much easier to work with than ordinary chocolate. It also melts at a higher temperature, so it doesn't get all over your hands when you eat it. The downside is that it doesn't have the rich taste and texture of regular chocolate and it sets up very fast. It can scorch if you cook it at too high a temperature, or seize if you add even a drop of cold liquid to it after it's melted.  
Merckens Wafers: There are chocolate wafers called Merckens Rainbow Wafers. They are made from a delicious special compound manufactured by Merckens Chocolate Co. designed for melting and molding. This candy does not have to be tempered. Simply melt and you're ready to make candy. Click to purchase.  

COUVERTURE CHOCOLATE: = couverture-grade chocolate = coating chocolate = commercial coating chocolate. Means covering in French. Mainly used by professionals. 

Couverture means covering in French, and professionals use this type of chocolate to coat candies and glaze cakes. It has a higher percentage of cocoa butter (a minimum of 32%, often as much as 35%) than ordinary chocolate, and makes it "melt in your mouth". It makes for glossier coatings and a richer flavor. Available in bittersweet, semi-sweet, white, and milk chocolate. It's expensive, and you may need to go to a specialty store to find it. It comes in a solid block, which you will need to chop up into little chunks before you try to melt it. It sets with a deep color and a definite shine to it. 

EATING CHOCOLATE

Anything sold to be enjoyed as a bar usually made from combining the chocolate liquor with sugar and flavorings, and sometimes with palm kernel oil, artificial vanilla and lecithin, a soy-derived emulsifier. These usually are not suitable for cooking.  Some eating chocolates, especially imported Swiss or Belgian products, have very high cocoa butter content, and can be used as couverture chocolate. 

OTHER:

Chocolate Chips:

Q: Why do my chocolate chips sink to the bottom of my cake during baking? A: Chocolate chips sink to the bottom because the batter is too thin. Thicker batters, such as those for Pound Cakes and some coffee cakes are dense enough to suspend the chips. Miniature chocolate chips are less likely to sink because they're smaller than the regular ones. If you can't find them, try chopping the regular chocolate chips into small pieces. Some bakers toss the chocolate chips in flour before adding them to the batter; I have had mixed success with that technique -- it's really the thickness of the batter that determines whether they'll sink or not.

One cup of chips = 6 ounces. Chocolate chips often have less cocoa butter (about 29%) than chocolate bars, which helps them retain their shape better when they're baked in the oven. Also known as morsels are made from only four ingredients: chocolate liquor, sugar, cocoa butter and vanilla. Avoid chips that contain vegetable oil instead of cocoa butter--they have a waxy flavor.  

There are specific recipes written that use just plain melted chocolate chips for making chocolate dipped candy, fruit or pretzels. They are easy to work with and are ALWAYS foolproof . You can make your own chips by simply chopping some bittersweet chocolate or any other type into small pieces, but they won't exactly work in the same foolproof way that the chips do. 

Q: Does anyone know where I can get the Mint Chocolate Chips? My family and friends love them and I can no longer find the mint chips! Help!! Loni

A: You should be able to get them in your local grocery baking section. (Robert, Ask Sarah, 12-09-03) WHAT A GREAT IDEA >> Or, to make your own, combine a 12-oz package of semi-sweet chips with 1/2 teaspoon of peppermint extract in a zippered plastic bag. Shake well and let sit in the closed bag for a week or two, till the chocolate absorbs the mint flavor. Janet Z, Ask Sarah, 12-09-03

Chocolate chips keep best in constant temperatures. It's best to store them in a cool, dry place. I always store mine in the freezer, right in its package. Morsels can also get scuffed sometimes in handling and shipping. These scuffs or scratches have no bearing on the freshness of the chocolate.

You can make your own chocolate chips by chopping chocolate into small or medium size pieces. I have found in baking that milk chocolate doesn't do very well in baked cookies. It tends to seize and become very hard after baking. Semi-sweet and bittersweet chocolates do much better. Save the milk chocolate to melt and spread on the top of already baked cookies.

White Chocolate Chips = white chips  They contain less cocoa butter than ordinary white chocolate, so it's harder to melt them. Substitutes: white chocolate (cut into chunks) OR chocolate chips OR carob chips
Chocolate Bark: Chocolate bark is both a candy or an ingredient. It is a blend of chocolates that have been melted with vegetable oil and then with nuts, fruit or other add-ins. You can also make it with Compound Coating or chocolate chips plus add-ins. As a candy, it is dried in thin sheets, broken into large pieces resembling tree bark.
Carob Powder & Carob Chips: Made from the carob bean, it is sometimes used by those who are allergic to chocolate. I do not like its taste, but some do. It's available as raw pods, chips, and either as toasted or untoasted powder (toasting helps bring out the flavor).  Look for it in health food stores and in some grocery stores. 

The carob is an eastern Mediterranean evergreen tree of the pea family, and the source of carob or locust bean, which is used as a thickener, and in foods, cosmetics, pharmaceuticals, paints, and textile sizing and finishes. The carob tree is sometimes known as locust or St. John's bread, from a theory that the "locusts" that John the Baptist ate in the wilderness were really carob pods. The seeds, which are extremely uniform in size and weight, are thought to have been the original standard karat weight used by jewelers and goldsmiths.

Carob has enjoyed increased popularity in recent years as a low-fat, low-calorie, low-caffeine alternative to chocolate. It is sometimes used as a substitute by those unfortunates who are allergic to chocolate, since its flavor is vaguely similar. 

Most cookbooks call for carob to be substituted for cocoa, measure for measure, but since cocoa has a stronger flavor, I find it is best to use less. To get the right amount, add carob to taste. Carob has a higher sugar content and a lower fat content than cocoa powder and some caffeine, so other adjustments need to be made: when substituting cocoa powder with carob powder, per 1/2 cup, try decreasing the sugar by 2-3 tablespoons or to taste, and increasing the fat content in the recipe by 2-3 tablespoons butter or oil, or to taste. You'll have to experiment because each recipe is different. Since carob burns more easily than cocoa, the recipe may call for a lower oven temperature than is necessary. 

You can use carob chips in place of chocolate chips in cookies or trail mix. 

Chocolate Hazelnut Spread = chocolate hazelnut paste =  chocolate hazelnut butter = gianduja paste = gianduia paste This Italian specialty is made with chocolate and hazelnut paste that Europeans use like peanut butter. Nutella is a popular brand, available from the grocery store.

Cocoa Butter

Cocoa butter is the edible vegetable fat that is obtained from cocoa beans. It has a mild chocolate flavor and aroma. Cocoa butter contains natural antioxidants and is one of the most stable fats known. It can be stored up to five years, remains hard at room temperature, but melts below body temperature. Pastry chefs add this to chocolate to thin it, usually so that they can pour a thinner coating on a cake. In addition to it's culinary uses, it is used in cosmetics, sun tan oils, and soap. 
Mexican chocolate = Mexican style sweet chocolate   1 tablet = 3.1 ounces. This grainy chocolate is flavored with sugar, almonds, and cinnamon, and used to make hot chocolate and mole sauce. You can buy boxes containing large tablets of this in the Mexican foods aisle of larger supermarkets.  Ibarra is a well-respected brand. Substitutes:  1 ounce = 1 ounce semi-sweet chocolate + 1/2 teaspoon ground cinnamon OR  (in mole sauces) cocoa powder (Substitute one tablespoon cocoa powder for every ounce of Mexican chocolate called for in the recipe.)
Hot Cocoa Mix = hot chocolate mix = instant cocoa mix You need only add boiling water to this powdered mix and stir to make hot chocolate. To make your own: Combine 2 cups powdered milk, 1 1/2 cups powdered sugar, 1/2 cup cocoa, and 1/2 cup powdered nondairy creamer. To make hot chocolate, mix one part cocoa mix with three parts boiling water. Substitutes: Mexican chocolate
Organic The problem with most chocolates is that the beans are blended from many estates. So one type of chocolate may be organic, but the rest aren't. This makes it difficult to control, so you need to find a single estate chocolate. 

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